Unit 2 of 5
Study guide for CLEP CLEP Principles of Marketing — Unit 2: Consumer Behavior and Market Research. Practice questions, key concepts, and exam tips.
36
Practice Questions
22
Flashcards
6
Key Topics
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Derived demand is characteristic of
B2C markets
B2B markets
service markets
non-profit markets
government markets
Answer: B — B2B markets is correct because B2B demand is derived from the demand for the final consumer product.
B2B markets differ from B2C in that they have
more numerous smaller buyers
one-time purchases
less geographic concentration
non-professional buyers
fewer larger buyers
Answer: E — fewer larger buyers is correct because B2B markets have fewer, larger buyers, unlike B2C markets with numerous smaller buyers.
A company is considering introducing a new product line to the market. The product is a smartwatch that tracks fitness and health metrics. Which of the following is the most appropriate target market for this product?
Health-conscious individuals aged 25-45
Tech-savvy teenagers aged 13-18
Retirees aged 65 and above
Low-income families with limited access to healthcare
Athletes and fitness enthusiasts aged 18-25
Answer: A — The correct answer is "Health-conscious individuals aged 25-45" because the product's features align with the interests and needs of health-conscious individuals aged 25-45, who are likely to be interested in tracking their fitness and health metrics.
A new task purchase in B2B buying involves
a routine purchase with an existing supplier
a modified version of a previous purchase
a one-time purchase
a purchase from a new supplier
a purchase with no prior experience or knowledge
Answer: E — a purchase with no prior experience or knowledge is correct because a new task purchase is a purchase with no prior experience or knowledge.
Which B2B buying type involves a new purchase?
Straight rebuy
Modified rebuy
New task
Recurring buy
Systematic buy
Answer: C — New task is correct because new task involves a new purchase. Distractor A is wrong as straight rebuy is a repeat purchase.
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