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CLEP Prep/CLEP Principles of Marketing
CLEP Exam

CLEP Principles of Marketing Prep

Pass in 7 days with focused, exam-level practice. Save $1,200+ in tuition.

Pass Guarantee

Pass your CLEP exam or your money back — plus the retake fee.

We'll refund your full subscription and pay your official exam retake fee if you finish the program and still don't pass. No fine print, no hoops.

  • Complete ≥80% of your generated study plan
  • Take at least 3 full-length mock exams with a ≥75 average
  • Submit your exam score within 60 days of the exam date
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💰

$97

Exam Cost

⏱️

90 min

Time

🎓

3-6

Credits

✅

~50/80

Passing

What You'll Study

Unit 1: Marketing Fundamentals and Environment

marketing conceptvalue creationSWOT analysismarketing mix 4Psmacro and micro environmenttarget markets

📺 Student-recommended video creators (free)

→ Modern States — Free Principles of Marketing CLEP video course · Reddit-recommended specifically for Marketing — covers all 4 units; CB-recommended; voucher-eligible

Unit 2: Consumer Behavior and Market Research

buying decision processpsychological factorssocial influencesmarket segmentationprimary vs secondary researchsurvey design

Unit 3: Product and Pricing Strategy

product life cyclebrandingpackagingprice elasticitycost-plus pricingpenetration vs skimming pricingnew product development

Unit 4: Distribution and Promotion

distribution channelslogisticswholesalers vs retailersintegrated marketing communicationsadvertisingpersonal sellingsales promotion

Unit 5: Digital and Global Marketing

social media marketingSEOcontent marketingglobal marketing adaptatione-commercecultural considerationsinternational trade

About these external resources

Links below point to publicly available third-party study materials (Khan Academy, YouTube creators, Modern States, OpenStax, College Board, etc.). PrepLion does not own, host, or modify this content. We list links as a study aid only — each resource is the property of its respective owner and is subject to their terms of service.

All trademarks, course names, logos, and content remain the property of their respective owners. Khan Academy®, YouTube™, Modern States®, OpenStax®, and CLEP® are trademarks of their respective holders. PrepLion is not affiliated with, endorsed by, or sponsored by any of them. If you are a content owner and would like a link removed, contact contact@preplion.ai.

Linked content may be removed, paywalled, or changed by its owner at any time. We make no warranty as to its accuracy, availability, or suitability for any exam.

Study Guide

Topics, formulas, and key concepts

Flashcards

Spaced-repetition deck

Practice Test

Full-length timed exam

Before you start studying

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Free Resources We Recommend

The best free materials for CLEP Marketing. No affiliation, no kickback — just what actually works.

Modern States: Principles of Marketing

Modern States (College Board partner)

Free full video course. Earn the free CLEP voucher after 70% completion.

OpenStax: Principles of Marketing

OpenStax (free, peer-reviewed)

4 Ps, consumer behavior, segmentation, pricing, promotion.

YouTube: MKTG / Kotler summaries

YouTube

Textbook-aligned marketing fundamentals.

Links open in a new tab. PrepLion has no affiliation with these providers — we just think they're the best free options.

Course Notes

- Modern States (FREE, CB-recommended): https://modernstates.org - OpenStax Principles of Marketing (openstax.org/books/principles-marketing): Free, CC-licensed, full textbook - LibreTexts Business: Marketing (biz.libretexts.org): Free open-access marketing textbook - SCORE Business Learning Center (score.org/resource/marketing): Free small-business marketing guides

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CLEP® is a registered trademark of College Board, which is not affiliated with PrepLion. All practice questions are original content.